after your basic needs of life are met, what else would you want to do ?

After your basic needs are fulfilled you have WANTS
however it is interesting to realize that all the wants that seem different in their nature, it is interesting to realize that they are quite similar.
Eg: today I have a house and I am satisfied.
however tomorrow i will have a want for a bigger more luxurious house.
lets try and understand this better

there are some very basic and intrinsic latent needs that are common to all human beings
some of these needs combine to become wants.
the most basic of all needs are sex, food, clothing and shelter.
the other needs are safety, comfort, esteem, social and the highest of all needs is the need for self actualization.
if we take this a little further, there is another need which is called Self transcendence but it is too rare to be stated in generic terms.
the need for sex and food are extremely strong.

when i say i WANT A VOLVO
it is nothing but a manifestation of some basic needs combined; the need for comfort, shelter, social esteem satisfaction and safety.

another great example would be
the mobile phone, i hate referring to this product but it is a wonderful way to understand the concept.
the I phone makes us conscious of our latent needs,
one of the strongest social needs is a need to communicate,

I-phone makes us conscious of needs for communication (social needs), comfort, esteem and ego.

Marketing has a great role to play in stimulating wants and making us conscious of our needs.